Chapter10OutlineTheManagerialContextGlobalMarketPlanningMacro-segmentationTargetingStrategiesGlobalS-T-PStrategies11-2A.TheGlobalMarketer’sMindsetThetypicalcontextforglobalizedmarketingisnottheusual“closetocustomer”mindset.Rather,thepointisusuallytocoordinatemarketingact...

时间:2024-04-02 11:15栏目:教案课件

2Chivalry©201123Chivalry©201134Chivalry©201145Chivalry©20116Chivalry©20117Chivalry©20117BDECA1520RelativeMarketShare0.125X1X0.25X2X0.5X103530255-50ReturnonCapitalEmployed(%)相对市佔率與資本回報的典型关系8Chivalry©20119Chivalry©201110Chivalry©20111011Chivalry©2011Ifyouarenott...

时间:2024-04-26 01:42栏目:教案课件