阿迪达斯收购锐步挑战耐克霸主地位+

阿迪达斯收购锐步挑战耐克霸主地位+>1主要内容•并购主体•并购动因及过程•并购类型•并购后的整合2并购主体并购方:阿迪达斯被并购方：锐步TypeAktiengesellschaft(FWB:ADS,ADR:PinkSheets:ADDYY)IndustryClothingandconsumergoodsmanufactureFounded1924asGebrüderDasslerSchuhfabrik(registeredin1949)[1]Founder(s)AdolfDasslerHeadquartersHerzogenaurach,GermanyAreaservedWorldwideKeypeopleHerbertHainer(CEO)ErichSta...