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Runninghead:STRATEGICSUPPLYCHAINMANAGEMENT:BarillaSPAStrategicSupplyChainManagement:BarillasPADrainville,Julie,PierisSherline,YuZhewen,RenYuan,OkafoEKE,IfeomaESC4710_010March27,2017STRATEGICSUPPLYCHAINMANAGEMENT:BarillaSPATableofContentsCaseStudy2:BarillaSpA......................................................................................................3CompanyBackground......................
Barilla案例研究PhilKaminskykaminsky@ieor.berkeley.edu大卫辛奇－利维菲利普卡明斯基伊迪丝辛奇－利维McGraw-Hill/Irwin©2003Simchi-Levi,Kaminsky,Simchi-LeviBarillaSpA：部分ABarillaSpA是全球最大的意大利面生产商该公司主要通过第三方分销商向意大利的零售商销售产品20世纪80年代后期，由于分销高每周的订货模式都发生变化而遭受了运营无效率和成本高昂之苦Exhibit12WeeklyDemandforBarillaDryProductsfromCortes...
