12GrammarandusageDirectspeechandreportedspeechReportedspeech:statements,questionsandimperativesentences3Lookatthefollowingsentences:Tom:Whatareyougoingtodothissummerholiday?Amy:IamgoingtotraveltoBeijingwithmyparents.4Nowtrytoanswer:WhatdidAmysay?AmysaidthatshewasgoingtotraveltoBeijingwithherparents.5DirectspeechandreportedspeechWhatisthedifferencebetweendirectspeechandreportedspeech?Directspeec...
1231.Doyoulikeadvertisements?2.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?3.Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?44.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?5.Canyougivesomeexamplesofthesetypesofadvertisements?5Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewho...
ReadingUnit1Advertising1Unit1课件描述：本堂课是以听、说、读为主的阅读课。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。2Advertisements3Lead-in:WaterprotectionSalesofCocoColalearnmoreaboutads4Brainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantages5...
12ProjectDevelopinganadcampaign3Nowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Howdoyoubuildanadcampaign?4ReadthearticleonPage18.Trytotellusthemainideaofeachparagraph.Para.1Para.2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudiencePara.3Para.4whattheadcampaignsayshowtoreachthetargetaudience5Readthe...
12TaskWritinganadvertisement3listeningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:•fractionse.g.½(a/onehalf),¾(threequarters)•decimalse.g.0.3(zero/noughtpointthree)•percentagese.g.63%(sixty-threepercent)4Wordsandphrasesthatdescribethefollowing:•anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.Fourtimesasmany...
WelcometotheunitUnit1Advertising1Unit1课件描述：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣的作用。2WelcometotheUnit3Enjoysomebeautifulads4Enjoysomebeautifulads5Enjoysomebeautifulads6Enjoysomebeautifulads7Brainstorming:1.Wherecanwefindtheseads?2.Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets...
1231.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.2.广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。3.persuadevt.劝说、说服e.g.Hisfriendsfailedtopersuadehimtogoontheoutdoorcampingtrip.他的朋友们劝他去户外露营，但失败了。4常用结构：•persuadesb.todosth.说服某人做某事•persuadesb.intodoingsth.说服某人做某事•persuadesb.outofdoings...
ReadingUnit1Advertisements1Unit1课件描述：本堂课是阅读课的第二课时。以操练文章中的主要语言点为主，重点是习惯用语和固定搭配，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。2Reading23Languageitems4Revision(Fillintheblanks)Advertisementshavebecomeapartofourlife.Therearetwomaint_____ofadvertisements.Oneiscalledc______advertisements,whicharem_______top______aproductors____.Buttheydon’ttell...
WordPowerUsingsuffixesSalesandmarketing1healtha.weeka.heroa.origina.dangera.helpa.amazea.excitea.enjoya.attracta.interesta.deciden.2BrainstormingLookatthefollowingwordsandtelluswhatpartofspeecheachwordis.healthhealthyinterestinterestingdecidedecisionn.adj.n./v.adj.v.n.3Belowaresomeofthedifferentsuffixesusedtoformadjectives:Noun+y+ly+ic+al+oushealthhealthyweekweeklyhe...
