1MarketingChannels:MarketingChannels:DeliveringCustomerValueDeliveringCustomerValueChapter10Copyright2011,PearsonEducationInc.,PublishingasPrentice-Hall10-2RestStop:PreviewingtheCopyright2011,PearsonEducationInc.,PublishingasPrentice-Hall10-3EnterpriseLeavesCompetitorsintheDust!CompetitiveMarketBackground:HertzandAviswerehistorically#1and#2incarrentalmarket.Inthelate1990’sEnterprisebecame#1inr...
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