andPositioning(营销管理,菲利普·科特勒教材)

©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakensChapter8MarketSegmentation,Targeting,andPositioning©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakens“Themythological,homogeneousAmericaisgone.Weareamosaicofminorities.〞-JoelWeiner©2006PearsonEducation,Inc.Mark...