1Products,Services,andBranProducts,Services,andBranBuildingCustomerValueBuildingCustomerValueChapter7RestStop:PreviewingtheAnythingthatcanbeofferedAnythingthatcanbeofferedtoamarketforattention,toamarketforattention,acquisition,use,oracquisition,use,orconsumptionandthatmightconsumptionandthatmightsatisfyawantorneed.satisfyawantorneed.7-4Anyactivity,benefit,orAnyactivity,benefit,orsatisfactionoff...
