ch16ProfessionalSales(营销管理,菲利普·科特勒教材)

©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakensChapter16ProfessionalSales©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakens“Goodlistenersgenerallymakemoresalesthangoodtalkers〞-B.C.Holwick©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition...