andTourism(营销管理,菲利普·科特勒教材)

©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakensChapter2ServiceCharacteristicsofHospitalityandTourismMarketing©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakens“Managersdonotcontrolthequalityoftheproductwhentheproductisaservice....Thequalityoftheserviceisinapr...