andConsumerBuying(营销管理,菲利普·科特勒教材)

©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakensChapter6ConsumerMarketsandConsumerBuyingBehavior©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4theditionUpperSaddleRiver,NJ07458Kotler,Bowen,andMakens“Tobeabullfighter,youmustfirstlearntobeabull.〞-Anonymous©2006PearsonEducation,Inc.MarketingforHospitalityandTour...