Chapter4SocialandCulturalEnvironmentsPowerPointbyKristopherBlanchardNorthCentralUniversityTaskofGlobalMarketersStudyandunderstandthecountryculturesinwhichtheywillbedoingbusinessIncorporatethisunderstandingintothemarketingplanningprocessIntroduction“Itisnotjustspeakingacommonlanguage.Itissharingacultureandunderstandingfriendshipsinthesameway〞JuanVillanonga–FormerChairmanofTelefonicaSociety,Cu...
