98年版-策略行销工具箱

OMRef:TN/SM/STRMKTOL/rc1策略行销工具箱策略行销工具箱StrategicMarketingToolBox(1)StrategicMarketingToolBox(1)策略行销工具箱策略行销工具箱StrategicMarketingToolBox(1)StrategicMarketingToolBox(1)JeanLinJeanLinSeptember1998September1998MuchofthematerialinthisbeenjointlydevelopedbyColinBenjaminoftheHorizonsNetworkandIanStrachanofOgilvyMather.CopyrightisretainedbyColinBenjaminandOgilvyMatherAsiaPacif...