24/4/26Copyright©LiuMaofu.Allrightsreserved-1-NoImage定价策略Chapter07Chapter0724/4/26Copyright©LiuMaofu.Allrightsreserved-2-NoImageNoImage本章主要内容:定价目标、本钱、需求和竞争对企业定价的影响企业定价的主要方法企业定价策略的主要内容企业的价格变动对顾客需求的影响24/4/26Copyright©LiuMaofu.Allrightsreserved-3-NoImage§1影响定价的因素24/4/26Copyright©LiuMaofu.Allrightsreserved-4-NoIm...