8CHAPTERReturnonInvestedCapitalMcGraw-Hill/Irwin©2004TheMcGraw-HillCompanies,Inc.,AllRightsReserved1•Jointanalysisiswhereonemeasureisassessedrelativetoanother•ReturnonInvestedCapital(ROI)isanimportantjointanalysis•Jointanalysisiswhereonemeasureisassessedrelativetoanother•ReturnonInvestedCapital(ROI)isanimportantjointanalysisReturnonInvestedCapitalImportanceofJointAnalysis2ReturnonInvestedC...