Outlineoftoday’slecture1.Valueofafirmtoinvestorsandcreditors2.Analysisofprofitability:ROA3.Analysisofprofitability:ROCE4.Analysisofprofitability:EPS1ThevalueofafirmtoequityinvestorsV=D1/(1+r)+D2/(1+r)2+D3/(1+r)3.profitabilityrisk2ThevalueofafirmtocreditorsV=I1/(1+r)+I2/(1+r)2+I3/(1+r)3+P/(1+r)3Ii:interestrevenuesinperiodiP:returnofprincipalprofitabilityrisk3FinancialStatementAnalysis1.Understa...