12Re’sume’ofBarbieBarbiewasalwaysmorethanablondbeauty.In50years,she’sswitchedjobs108timesandmirroredwomen’schangingroles.Herforaysintomedicine,business,entertainmentandsportsrevealhowfarwomenhaveadvancedinahalf-centuryandreflecttheaspirationsandpossibilitiesforeachsucceedinggenerationofyounggirls.Barbieturned50onMarch9,2009,buthowdidshegettowheresheistoday?It’stimetoexamineBarbie’sre’sum...
12Re’sume’ofBarbieBarbiewasalwaysmorethanablondbeauty.In50years,she’sswitchedjobs108timesandmirroredwomen’schangingroles.Herforaysintomedicine,business,entertainmentandsportsrevealhowfarwomenhaveadvancedinahalf-centuryandreflecttheaspirationsandpossibilitiesforeachsucceedinggenerationofyounggirls.Barbieturned50onMarch9,2009,buthowdidshegettowheresheistoday?It’stimetoexamineBarbie’sre’sum...
《国际市场营销学》实训报告〔1〕芭比娃娃的市场细分、目标市场的选择和定位姓名学号专业班级学部授课教师提交日期《国际市场营销学》实训报告1姓名：孙野3芭比娃娃的市场细分、目标市场的选择和定位一、行业概述芭比娃娃〔Barbie〕是20世纪最广为人知最畅销的玩偶，由RuthHandler露丝•汉德勒〕制造，于1959年3月9日举办的美国国际玩具展览会〔AmericanInternationalToyFair〕上首次曝光。芭比玩偶由美泰儿公司拥有及生产。芭...
