2Chivalry©201123Chivalry©201134Chivalry©201145Chivalry©20116Chivalry©20117Chivalry©20117BDECA1520RelativeMarketShare0.125X1X0.25X2X0.5X103530255-50ReturnonCapitalEmployed(%)相对市佔率與資本回報的典型关系8Chivalry©20119Chivalry©201110Chivalry©20111011Chivalry©2011Ifyouarenotthemarketleader,howcanyoueffectivelycompetewiththem?如果您不是市場领袖,您怎樣跟他们競爭？Attackstrategy進攻策咯(f...
EffectivemarketingofclientsatisfyVONEDISON/杜巍于2005.9.重新编辑客户满意度的有效经营BSNIA训练中心2一个不再回来的顾客•我是一个好顾客,你们都知道我。不管你们对我的效劳如何,我都不会抱怨。有时候我在耐心地排队等候时,比我后到的顾客先得到效劳,可是我也不会讲话。•同样,当我走进你们的店里去买点东西时,我也不会提过分的要求,我试着体谅别人。如果你们派来招呼我的是一个傲慢或吊儿郎当的店员,他只不过因为我想多看...
第三课SWOT分析【A】Beforeenteringthemarketplaceitisessential,必要,tocarryout,进行,aSWOTanalysis.Thisidentifies,识别，标识,thestrengthsandweaknessesofaproduct,serviceorcompany,andtheopportunitiesandthreatsfacingit.Strengthsandweaknessrefer,指，参考，见，提到,totheproductitselfandconsideredasinternalfactors.Theexternalfactors,referringtothemarketplace,areopportunitiesandthreats.在进入市场之前开展...
